Formula: number of clicks ÷ delivered emails × 100

Example: 250 clicks on 5,000 delivered emails = 5% CTR

Benchmarks for Xendy customers:

• E-commerce: 4–8%
• Non e-commerce: 2–3%

• Relevance: the better your content matches interests and behavior, the higher the chance of clicks. Think product recommendations based on previous purchases.
• CTA: make your call-to-action clear, visible, and compelling. Use action words like Shop now or Download the guide and stick to one main action.
• Design & mobile: a scannable layout with headings, white space, and visuals increases click likelihood. More than half of your recipients read your email on mobile.
• Timing & frequency: send at moments when your audience is most alert. Keep a consistent rhythm and avoid emailing too often.
• Personalization & segmentation: segment by behavior, interests, or purchase history and add personalization like a first name or recommendation.
• Trust: use a recognizable sender, add social proof (reviews, certifications, badges), and make sure links lead to a trustworthy page.

• Write sharp and concise: focus on one message and one clear action.
• Make CTAs impossible to miss: use a large, eye-catching button above the fold with action text like Shop now, View deal, or Claim discount.
• Segment smartly: send relevant emails based on purchase history, category interest, or recent behavior.
• Personalize: use the recipient's name and refer to recently viewed or purchased products.
• Optimize for mobile: go for a single-column layout, short paragraphs, and generously sized clickable buttons.
• Test & learn: test subject lines, CTA text and placement, the order of content blocks, and send time.
• Create urgency: drive action with time-limited offers, stock alerts, or a countdown timer.
• Use social proof: add star ratings, customer quotes, or badges like Trusted by 10,000+ customers.

• Vague or hidden CTA: always include one clear button with a contrasting color and action-oriented text.
• Too much content: keep your emails short and scannable. Link to your website for more details.
• Not mobile-friendly: use a responsive template with large, tappable buttons and a single-column layout.
• Generic emails: segment by behavior and preferences and personalize with name, previous purchases, or interests.
• Misleading subject line: always make sure the subject and content match. No clickbait — it damages trust and increases unsubscribes.