Emails
Email design limitations
Designing emails is different from building a website. Because dozens of different email clients each have their own rules, an email can look slightly different depending on which client you're using.
Read moreBlack Friday for online stores – What's your game plan?
Black Friday has grown into a multi-day global sales event that gives online stores a huge opportunity to boost sales and win new customers. Success takes more than just discounts – you need a well-thought-out strategy.
Read moreEmail bounces
Not every email lands neatly in the inbox — sometimes an email gets sent back, which is called a bounce. Xendy manages bounces automatically, so your email list stays healthy and your emails keep getting delivered.
Read moreEmail deliverability
Email deliverability — getting your email into the recipient's inbox — is one of the most important parts of email marketing. Both Xendy and you as a user have an impact on how well your emails are delivered.
Read moreEmail hard bounces
Sometimes an email can't be delivered at all — this is called a hard bounce. It's a permanent issue that makes an address unusable.
Read moreEmail click-through rate (CTR)
The click-through rate (CTR) shows how many recipients click on your links or buttons. A high CTR means more traffic and more revenue.
Read moreEmail marketing trends 2025
Email is still one of the most effective marketing channels out there, but the strategies around it are changing fast. Here's a look at the trends shaping email marketing in 2025.
Read moreEmail personalization
Email personalization is essential to make your emails as relevant as possible for your recipients. Xendy offers three ways to personalize: via contact fields, personalized products, and personalized images.
Read moreEmail soft bounces
Not every email you send lands straight in the inbox. Sometimes there's a temporary issue that prevents delivery — this is called a soft bounce.
Read moreDesigning emails
With Xendy, you can quickly and easily create emails, like newsletters or email automations. Use templates, template blocks, and global email settings to speed up your workflow.
Read moreMy test email isn't arriving
If you send a test email from Xendy but it doesn't show up in your inbox, that doesn't mean Xendy didn't send it. Once Xendy confirms the test email has been sent, the email has been handed off to your mail server — from that point on, the receiving server decides what happens to it.
Read moreSend or schedule a newsletter
Got your email ready under 'Drafts'? You can send it right away or schedule it for later, directly from the drafts list or from the editor.
Read moreWeb font support in email design
Your font choice has a big impact on the look and readability of your emails. Web fonts give your brand its own style, but not all email clients support them — so it's important to know where web fonts work and how fallbacks are set up.
Read moreTheme settings
In the theme settings you set up the look of your emails, like fonts, colors, buttons and links. This makes sure every email automatically matches your brand style.
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