Popular topics
Setting up DNS records
To send emails through Xendy, your domain needs to be verified with DNS records. These make sure your emails land in the inbox and not in the spam folder.
Read moreCollecting email addresses
A strong email list is one of the most valuable tools for marketers: it drives more traffic, higher conversions, and a direct line to your audience. In this guide, you'll find practical methods to effectively collect email addresses and grow your list.
Read moreAccount settings
In 'Account settings' you manage all the important parts of your Xendy account. On this page you'll find out what each section does and how to adjust your settings.
Read moreEmail attribution for online stores
With email attribution you can see which revenue comes from your emails. This helps you understand which campaigns are driving orders and how you can improve your strategy.
Read moreEmail design limitations
Designing emails is different from building a website. Because dozens of different email clients each have their own rules, an email can look slightly different depending on which client you're using.
Read moreSetting up email automations
With email automations, you set up an automated workflow once and it runs on its own from that point on. Think of welcome emails, follow-up emails after a purchase, or re-engaging inactive customers.
Read moreBlack Friday for online stores – What's your game plan?
Black Friday has grown into a multi-day global sales event that gives online stores a huge opportunity to boost sales and win new customers. Success takes more than just discounts – you need a well-thought-out strategy.
Read moreEmail bounces
Not every email lands neatly in the inbox — sometimes an email gets sent back, which is called a bounce. Xendy manages bounces automatically, so your email list stays healthy and your emails keep getting delivered.
Read moreContact us
Can't find what you're looking for in the Help Center? Book an appointment or fill out the contact form – on business days we'll try to get back to you within 24 hours.
Read moreEmail deliverability
Email deliverability — getting your email into the recipient's inbox — is one of the most important parts of email marketing. Both Xendy and you as a user have an impact on how well your emails are delivered.
Read moreManaging contacts
Xendy offers extensive options to view, edit, delete and segment your contacts. Good contact management is the foundation of a successful email marketing strategy.
Read moreEmail hard bounces
Sometimes an email can't be delivered at all — this is called a hard bounce. It's a permanent issue that makes an address unusable.
Read moreEmail click-through rate (CTR)
The click-through rate (CTR) shows how many recipients click on your links or buttons. A high CTR means more traffic and more revenue.
Read moreEmail marketing & GDPR
The GDPR determines how you need to handle personal data. In email marketing, this comes down to transparency, consent, and security — Xendy supports you with this, but you're responsible for how you collect and use data.
Read moreEmail marketing ROI
ROI (Return on Investment) shows how much revenue your email marketing generates compared to your costs. Measure it to manage it: that's how you run campaigns based on results.
Read moreEmail marketing trends 2025
Email is still one of the most effective marketing channels out there, but the strategies around it are changing fast. Here's a look at the trends shaping email marketing in 2025.
Read moreEmail open rate
The open rate shows how many recipients open your email. It's a useful indicator of interest, but due to privacy measures it's not always 100% accurate — so use it alongside CTR and revenue.
Read moreEmail personalization
Email personalization is essential to make your emails as relevant as possible for your recipients. Xendy offers three ways to personalize: via contact fields, personalized products, and personalized images.
Read moreEmail reporting
Easily check the results and stats of your newsletters and email automations to get a clear picture of how your email marketing strategy is performing. Xendy offers statistics on four levels: account-wide, per newsletter, per email automation, and per email automation step.
Read moreEmail soft bounces
Not every email you send lands straight in the inbox. Sometimes there's a temporary issue that prevents delivery — this is called a soft bounce.
Read moreDesigning emails
With Xendy, you can quickly and easily create emails, like newsletters or email automations. Use templates, template blocks, and global email settings to speed up your workflow.
Read moreEmail unsubscribe rate
Unsubscribes are part of email marketing, but a high unsubscribe rate can hurt your results and sending reputation. In this article, you'll learn what the unsubscribe rate is, what causes it, and how to keep it under control.
Read moreConnect Gravity Forms to Xendy
With Gravity Forms you can easily create forms in WordPress. By connecting it to Xendy, submissions automatically end up in a static segment, so you can use new contacts right away for newsletters or email automations.
Read moreLots of spam email addresses under 'All contacts'
Sometimes strange or fake email addresses show up in your contact list. These are usually spam sign-ups that end up in Xendy through your webshop, a form, or an external integration.
Read moreSetting up a customer reactivation email automation
With a customer reactivation email automation, you automatically reach out to customers who haven't bought anything in a while. It's a great way to put your brand back on their radar and encourage repeat purchases.
Read moreConnect your Lightspeed store to Xendy
By connecting Lightspeed to Xendy, customer, order, and product data is automatically synced every night. This lets you create segments based on purchase behavior and show products directly in your emails.
Read moreConnect your Magento 2 store to Xendy
By connecting Magento 2 to Xendy, customer, order and product data are automatically synchronized every night. This allows you to create segments based on purchasing behavior, display personal product recommendations and follow up on abandoned shopping carts. Please note: abandoned shopping carts only work in Magento 2 for customers who are logged in to your webshop.
Read moreMy test email isn't arriving
If you send a test email from Xendy but it doesn't show up in your inbox, that doesn't mean Xendy didn't send it. Once Xendy confirms the test email has been sent, the email has been handed off to your mail server — from that point on, the receiving server decides what happens to it.
Read moreSend or schedule a newsletter
Got your email ready under 'Drafts'? You can send it right away or schedule it for later, directly from the drafts list or from the editor.
Read moreIncrease revenue with existing customers
You don't always need to find new customers to grow your revenue. Your existing customer base is full of opportunities to sell more, offer additional products, and build lasting loyalty.
Read moreOnboarding guide – How do you get started?
Getting to know a new email marketing platform doesn't have to be a hassle. On this page you'll find everything you need to hit the ground running with Xendy — from signing up to sending your first email.
Read moreWeb font support in email design
Your font choice has a big impact on the look and readability of your emails. Web fonts give your brand its own style, but not all email clients support them — so it's important to know where web fonts work and how fallbacks are set up.
Read moreSwitching from ActiveCampaign to Xendy
You can switch from ActiveCampaign to Xendy in 30 minutes — without losing any data and with help from our team. This guide walks you through the entire migration process step by step.
Read moreSwitching from Brevo to Xendy
Switch from Brevo (formerly Sendinblue) to Xendy without any hassle. This guide walks you through every step: from exporting your contacts to sending your first email.
Read moreSwitching from Klaviyo to Xendy
Switching from Klaviyo to Xendy is quick and easy. This guide walks you through exporting your contacts, importing them into Xendy, and rebuilding your campaigns and automations step by step.
Read moreSwitching from Mailblue to Xendy
Xendy is a simple alternative to Mailblue, with clear pricing and support that's always included. In this guide, we'll walk you through the switch step by step — you'll be ready to go in 30 minutes.
Read moreSwitching from Mailchimp to Xendy
You can switch from Mailchimp to Xendy in just 30 minutes. This guide walks you through the entire migration process step by step.
Read moreConnect your Shopify store to Xendy
By connecting Shopify to Xendy, customer, order, and product data are automatically updated every night. This allows you to create segments based on purchasing behavior and include personal product recommendations in your emails. Please note: abandoned cart follow-up is not available with Shopify.
Read moreTheme settings
In the theme settings you set up the look of your emails, like fonts, colors, buttons and links. This makes sure every email automatically matches your brand style.
Read moreSet up abandoned cart email automation
Abandoned cart emails help you recover missed sales. As soon as someone leaves products in their cart without checking out, you automatically send them a friendly reminder.
Read moreSetting up a welcome email automation
A welcome email is often the first touchpoint someone has with your brand. With a welcome email automation in Xendy, you automatically send an email or series of emails as soon as someone signs up or places a first order.
Read moreConnect your WooCommerce store to Xendy
By connecting WooCommerce to Xendy, customer, order, and product data is synced daily. This lets you create segments based on purchase behavior, follow up on abandoned carts, and add personal product recommendations to your emails.
Read moreConnect to Xendy via Zapier
With Zapier, you can easily connect other apps to Xendy so that new contacts automatically end up in your email list. Think of leads from Google Forms, Shopify, or any other system.
Read moreManage contact database
Via the Manage database page under Settings you manage the fields in your database. Per tab you see your contact, product and order fields: you link columns to Xendy fields, change field types, create your own contact fields and delete fields you no longer need.
Read moreSetting up filter rules in Audiences
With the filter rules editor you set which contacts belong to an audience. You work with rule groups, live counts, and starter templates to quickly put together the right audience.
Read moreConnect an AI assistant via MCP
With the MCP integration you connect an AI assistant (like Claude, Cursor or ChatGPT) to your Xendy account. Once connected, the assistant can manage campaigns, contacts, automations and more on your behalf.
Read moreSetting up the Xendy Connect WordPress plugin
The Xendy Connect plugin connects WordPress and WooCommerce to Xendy for contact forms, abandoned carts, newsletter preferences, and WP Loyalty sync. This article explains how to install the plugin and set up each feature.
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