Account & reports
Account settings
In 'Account settings' you manage all the important parts of your Xendy account. On this page you'll find out what each section does and how to adjust your settings.
Read moreEmail attribution for online stores
With email attribution you can see which revenue comes from your emails. This helps you understand which campaigns are driving orders and how you can improve your strategy.
Read moreEmail marketing & GDPR
The GDPR determines how you need to handle personal data. In email marketing, this comes down to transparency, consent, and security — Xendy supports you with this, but you're responsible for how you collect and use data.
Read moreEmail marketing ROI
ROI (Return on Investment) shows how much revenue your email marketing generates compared to your costs. Measure it to manage it: that's how you run campaigns based on results.
Read moreEmail open rate
The open rate shows how many recipients open your email. It's a useful indicator of interest, but due to privacy measures it's not always 100% accurate — so use it alongside CTR and revenue.
Read moreEmail reporting
Easily check the results and stats of your newsletters and email automations to get a clear picture of how your email marketing strategy is performing. Xendy offers statistics on four levels: account-wide, per newsletter, per email automation, and per email automation step.
Read moreEmail unsubscribe rate
Unsubscribes are part of email marketing, but a high unsubscribe rate can hurt your results and sending reputation. In this article, you'll learn what the unsubscribe rate is, what causes it, and how to keep it under control.
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