After creating the automation, click Add step 1. You can choose from:
- Blank email – create a completely new email without email blocks.
- Choose template – copy an existing template from Templates in the left menu.
- Choose draft – move an email from your drafts to this automation.
Use the plus and minus icons to set delays (in days) between the steps.
Commonly used pre-purchase structure:
- Email 1 (immediately): thank for signing up and optionally provide a discount code.
- Email 2 (1 day later): show popular products or categories.
- Email 3 (3 days later): share a blog post or review.
Commonly used post-purchase structure:
- Email 1 (without delay, sent with the next daily execution): thank for the purchase.
- Email 2 (2 days later): provide tips or suggest additional products.
- Email 3 (5 days later): ask for a review or introduce a loyalty program.
